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Senior Product Manager Who Bridges Product and Go‑To‑Market (B2B, B2C & EdTech)

I’m a Senior Product Manager who bridges product strategy, customer insight, and go‑to‑market execution for B2B, B2C, and EdTech organisations. I connect what you build with how you position it, talk about it, and bring customers along—through clear narratives, meaningful relationships, and well‑designed events.

What I offer

I help you:

  • Sharpen product strategy and positioning
  • Engage customers through structured conversations and events
  • Communicate product updates and roadmaps with confidence
  • Design and deliver virtual and in‑person experiences that support adoption and loyalty
  • Tie product and engagement work back to measurable outcomes

You get a product leader who also understands how to tell the story and build the relationships and experiences around your product.

Services
Product strategy and positioning

I make sure your product story is grounded, compelling, and usable by your teams.

  • Clarify audiences and use cases across B2B, B2C, and EdTech
  • Define simple, differentiated value propositions based on real workflows and outcomes
  • Turn complex capabilities (integrations, data, processes) into clear, outcome‑led language
  • Create practical artefacts: messaging outlines, slides, and talk tracks for internal and external use
Customer engagement and product updates

My strongest work sits in customer engagement and client management: building genuine connections, listening carefully, and turning relationships into insight and advocacy.

  • Run customer interviews, discovery sessions, and feedback calls that directly inform the roadmap
  • Plan and host product update and roadmap sessions (virtual or in person) that feel conversational and honest
  • Shape release communications: what changed, why it matters, and what’s coming next
  • Capture and synthesise insights so product, marketing, and customer‑facing teams can act on them
Outcomes, metrics, and continuous improvement

I help you connect the work you do with the impact it has.

  • Align product goals with business outcomes (renewals, usage, satisfaction, revenue)
  • Define success measures for features, launches, and engagement initiatives
  • Set up lightweight ways to track and review progress
  • Use data and feedback loops to refine strategy, prioritisation, and messaging over time
Event design, webinars, and virtual experiences

Professionally, I design and deliver product‑aligned events; earlier in my career, I also ran three virtual venues as a sole owner‑operator, designing, hiring for, promoting, and executing events end‑to‑end. That mix means I bring both product context and hands‑on event craft.

  • Product‑focused webinars and virtual sessions: structure, pacing, and strong transitions between sections and speakers
  • Customer events and workshops (virtual or face‑to‑face) that blend roadmap, demos, and discussion
  • 100% virtual experiences with a “venue” feel—drawing on experience running multiple virtual venues, programming live acts, and coordinating full event lifecycles
  • Run‑of‑show design, speaker prep, and post‑event follow‑up so events translate into learning and action, not just airtime

Across all formats, I focus on clarity (why we’re here), cohesion (how the parts fit together), and next steps (what happens after)—and on building real human connection throughout.

Who I work with
  • B2B SaaS and digital product teams that need strong product management plus support on go‑to‑market and customer engagement
  • EdTech organisations where librarians, academics, and digital teams are key stakeholders
  • B2C brands and communities seeking well‑crafted virtual experiences and celebrations
  • Small and scaling companies that want senior, flexible support rather than a full‑time hire
How I work
  • Flexible engagement: single launches or events, short programmes, or ongoing collaboration across product and customer engagement
  • Embedded approach: I plug into your existing product, marketing, and customer‑facing teams rather than replace them
  • Outcome‑oriented: every activity is tied back to clear goals, audiences, and measurable impact

If you’re looking for a Senior Product Manager who can bridge product and go‑to‑market—and turn customer relationships into real advocacy through thoughtful, engaging experiences—I’d be happy to explore how we can work together.