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Kate A. Broadfield

Product Manager | EdTech Specialist | User Experience Champion

📧 katebroadfield@gmail.com 📱 +44 07702 091215 💼 LinkedIn 📍 Hampshire, UK

Building Products Users Love

Product Manager with 8+ years delivering SaaS platforms and 20+ years business analysis expertise. I turn customer feedback into features that drive engagement, combining strategic thinking with visual communication to solve complex problems. My superpower? Creating software experiences that help users fall in love with the experience, driving product stickiness and business growth.

Career Highlights

75%
Engagement Increase
Monthly product updates to 100+ customers
8+
Years PM Experience
Full-lifecycle product management
£900K
Budget Managed
eCommerce platform improvements
4
PMs Mentored
Leadership & team development
£400K
Pre-Sales Generated
Digital content collections
20+
Years BA Experience
Requirements & process engineering

What I Bring to Your Team

🎯 Product Leadership

  • Ownership & accountability
  • Stakeholder engagement
  • Cross-functional collaboration
  • Transparent communication
  • Team inspiration & motivation

💡 Product Excellence

  • User-centric design thinking
  • Full-lifecycle management
  • Strategic roadmapping
  • Agile delivery methodology
  • Customer feedback integration

🎨 Unique Differentiators

  • Visual communication style
  • Marketing & design passion
  • EdTech domain expertise
  • Mentoring & coaching
  • Community building experience

Professional Experience

Product Manager Apr 2023 – Oct 2025
Talis Learning Ltd (Technology from Sage)

Higher education reading list and digitisation platform

  • Presented monthly product updates to 100+ librarian customers, achieving 75% engagement increase
  • Delivered Aspire Reviews improvements eliminating manual rework and driving renewals
  • Led user discovery with librarians and customer success teams to prioritize high-ROI features
  • Integrated with distributor APIs (WorldCat Discovery, WorldCat Management System, GOBI, Browns Books)
Senior Product Manager 2021 – 2022
Preservica

Active digital preservation and discovery software

  • Co-presented product roadmap to 120-member user group with live Q&A
  • Delivered demo of new portal features to archival customers
  • Created financial business case evaluating product-led growth vs. custom contracts
  • Mentored 4 product managers on epic writing and agile refinement practices
Digital Product Manager 2020 – 2021
The National Trust

eCommerce and membership platforms

  • Increased online sales through improved purchase journey consistency
  • Coordinated technology vendor updates during pandemic
  • Tracked membership improvements against £900K budget
Product Manager / Business Analyst 2018 – 2019
Kortext

Higher education textbook platform and instructor assessment SaaS

  • Delivered MVP of instructor assessment SaaS enabling early adopter feedback
  • Defined requirements, gaps, user stories, and acceptance criteria
  • Tested iPhone mobile updates via Beta app distribution
Content Processing Executive 2014 – 2017
Gale / Cengage Learning

Higher education digital primary sources and EdTech

  • Generated £400K pre-sales through digitisation of library collections
  • Delivered metadata for ebooks and ePUBs to publishing distributors
  • Transformed 2.2 million XML files across 3 countries
Senior Business Analyst 2008 – 2013
Hartford Financial Services

Commercial insurance systems

  • Delivered pricing workstream for commercial agent portal (45 stakeholders)
  • Reduced project spend through interactive prototyping
  • Created cost-benefit analysis for downstream reporting systems
Business Analyst & Consultant 1997 – 2008
Various Clients (Government, Media, Financial Services)
  • Reengineered State of CT unemployment and tax department processes
  • Mapped LAN infrastructure for ESPN, Disney, and ABC television merger
  • Managed 3 corporate financial services websites through Oracle Fatwire CMS upgrade
  • Led business analyst team delivering Y2K remediation projects

Domain Expertise & Technical Skills

Product Management

  • User Discovery & Research
  • Strategic Roadmapping
  • Stakeholder Engagement
  • Agile Delivery (Scrum)
  • SaaS & eCommerce Platforms
  • API Integration

Tools & Platforms

  • Aha! Roadmaps
  • Atlassian Suite (Jira, Confluence)
  • Microsoft 365
  • ARIS Process Modeling
  • Visio, PowerPoint

Industry Knowledge

  • Higher Education
  • University Library Systems
  • Digital Preservation
  • Metadata Management
  • EdTech Platforms
  • Commercial Insurance

Education & Certifications

Recent Certifications

Education

Leadership Experience

Let's Build Something Amazing Together

I'm seeking Product Manager or Product Marketing Manager roles where I can leverage my EdTech expertise, customer empathy, and visual thinking to create products users love.